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Amazon has a clever trick to make sure your Echo doesn't activate during its Alexa Super Bowl ad - The Verge
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Amazon Super Bowl ad replaces Alexa with Cardi B, Rebel Wilson, Gordon Ramsay, Anthony Hopkins - CNET
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What is the Amazon Alexa Super Bowl ad, who is in the line-up with Gordon Ramsay, Rebel Wilson and what is the Carly Simon song?
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The 8 best Super Bowl commercials, from an 'Edward Scissorhands' sequel to Michael B. Jordan's Alexa - The Washington Post
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What did people do before Alexa? Amazon has the answer in Super Bowl ad with Ellen DeGeneres - GeekWire
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